About Horse Talk:

• Horse Talk is a free, full color, bi-monthly magazine started in 1992 and is locally owned by the publisher, Lois Baird
• Horse Talk is an all breed, all discipline magazine printed six times a year.
• Our circulation is more than 52,000 and growing with each issue
• We have more than 550 distribution points in Virginia and the bordering counties of Maryland
• An additional 2,800+ copies of Horse Talk are sent to distribution points and subscribers outside of our main distribution areas and into other states including West Virginia, Pennsylvania, North Carolina, and Florida
• Our distribution points are audited every two months by our distributors so that each and every location gets the exact amount of copies they need.
• Our close relationship with our distributors insures our advertisers that spectators and participants at many of the large shows and events in Virginia and Southern Maryland will see their ads.

The January/February 2012 issue is our 20 Year Anniversary Issue. It will include a special feature on how the Virginia horse industry has changed in the last 20 years. We will be distributing magazines at Horse World Expo in Timonium Maryland, and other shows and events in our area. This gives our advertisers a chance to reach thousands of additional readers. Please see our media kit for the other rated shows and events that we distribute magazines to each year.

NOTE: We are also including a special editorial feature on Equestrian Camps. Don't miss this opportunity to reach these readers!

Why advertise:
We know how important it is that business owners make sure each advertising dollar is spent wisely. We can offer our advertisers more bang for their buck - your ad will be placed in our print magazine, on our website and in our digital, online E-magazine - all for one low rate. Not only will you reach thousands of Virginia and Maryland readers, you will be reaching millions on the web.

The staff at Horse Talk know that Virginia and Maryland equestrians want accurate information on important industry news, information on where to purchase products and services, and what shows to attend. But most importantly, they want that information in a well written, easily accessible publication. Our writers and designers are among the best available in the region.

Our readers are educated, hard working horse owners who want the best products and services for their equine partners. We try to provide helpful editorial content to help them purchase the products they need. Horse Talk is packed with full color advertising and editorial. It is printed on glossy, high quality stock to insure the best reproduction for our advertisers. Our mission is to strive for the highest level of excellence in both design and editorial content.

DEMOGRAPHICS:
Horse Talk is distributed to over 550 stables, events and businesses in Virginia and the bordering counties of Maryland. Each location receives at least 40 magazine, some as many as 250. Some of the Expos and rated shows, like the Washington International Horse Show, receive as many as 1,000 copies.

OUR READERS ARE:
Well educated, informed equestrians who want the best possible products and services for their equine partner.
• 68% are female,
• Most are between ages 18 to 45
• Gross household income range from $120,000 - $450,000 per year.
• 43% own their own farm
• 56% have 3 or more horses
• 30% of the horses owned were for pleasure riding
• 38% compete in at least one event per year.
• 25% owned horses for breeding purposes with a few who used their horses for other purposes.

WHY THEY READ HORSE TALK:
Horse Talk Magazine is a superior regional equine publication dedicated to providing news and information to horse lovers in Virginia and the bordering counties of Maryland - no matter what their riding discipline. Our readers trust us to provide them with accurate, useful information in each issue, including:

• Regular Features - Highlighting local events and equine professionals and amateurs making a difference in our area
• What’s News - Informative, interesting news clips on association news and area happenings
• Product Review - Helpful information on new products for equestrians
• Service Directory - A great source for services including Farriers, Blanket Cleaning, Trainers, etc.
• Calendar - The most complete and accurate list of local show dates & equine events available
• Boarding and Show Directory - An extensive listing of stables & show series for our entire coverage area - on our website.

Feel free to give Lois a call to discuss your advertising needs! She can discuss the many options available for print and online advertising.